We get a ton of leads from social media! And we don't do it by mass following people, sending tons of direct messages or constantly tweeting or posting about our product. That's not recommended at all!
Instead, do some searching to find your BEST prospects on social media. Yeah, it may take a little time but it's worth it. Visit their website to make sure they're the right fit for you. If it looks like they are, find their contact info on the website and MAIL them an Enthusem card, letting them know that you're following them.
We even have a card message and images tailored to this...look in the Social Media category in your Enthusem image library for the front of the card and Message templates here in support for the card message.