Marketo Integration Setup – Support

This article will walk you through setting up the Marketo<->Enthusem Integration or watch the video below to see the setup in action!

Before you get started

Make sure you have admin access to your Enthusem and Marketo accounts
Have some familiarity with Marketo Smart Campaigns
Have at least one Mailer Template in Enthusem
Create the following Fields in Marketo
- Enthusem Mail Date (type = date)
- Enthusem Access Code (type = string)
Create the following Activities in Marketo
- Enthusem Mailer Sent
- Enthusem Response

Setup an API-Only User in Marketo:

Create a Custom Role with the following API-Specific Permissions
- Read-Write Lead
- Read-Write Activity
- Read-Only Sales Person
Create a Custom API-Only User and add it to the Custom Role you just created

Connect Accounts:

Open Enthusem & Marketo in separate tabs, log into both
In Marketo, go to Admin -> Integrations -> Web Services
Copy the Endpoint URL under the REST API section
In Enthusem , go to the Marketo Integration Settings and paste the Endpoint Url in the URL box
In Marketo, go to Admin -> Integrations -> LaunchPoint
Create a Service using the API-Only User you created above, click "View Details"

Copy/Paste the Client Secret from Marketo into the Client Secret box in Enthusem

In Enthusem
- Click Validate Credentials
- Map the following fields under Mailer - Send From:
  - Account User = (the user that you would like to send Enthusem mailers)
  - Mail Date = Enthusem Mail Date
  - Access Code = Enthusem Access Code
  - Activity = Enthusem Mailer Sent
- Map the following fields under Pickups - Record Activity
  - Activity = Enthusem Response
- Click Save + Enable
In Enthusem, go to the Mailer Template that you'd like to trigger from Marketo
Choose your template and click Integration Info, copy the url shown to your clipboard

In Marketo
- Go to Admin -> Webhooks, click New Webhook and enter as follows:
  - Webhook Name = this is for you, recommend naming the same or similar to the Mailer Template
  - URL = paste the url copied above from Enthusem
  - Request Type = POST
  - Template = (copy from below or copy from Enthusem template Integration Info)
```
{
  "id": {{lead.Id}},
  "firstName": {{lead.First Name}},
  "lastName": {{lead.Last Name}},
  "title": {{lead.Job Title}},
  "company": {{company.Company Name}},
  "address": {{lead.Address}},
  "city": {{lead.City}},
  "state": {{lead.State}},
  "zip": {{lead.Postal Code}},
  "country": {{lead.Country}},
  "phone": {{lead.Phone Number}},
  "email": {{lead.Email Address}},
  "website": {{company.Website}}
}
```
  - Request Token Encoding = JSON
  - Response Type = None
- Go to or create a Smart Campaign
- Setup your Smart List however you'd like (this will decide who will get a mailer)
- Under Flow, choose the Webhook created in the previous step
- Finish creating your Flow as usual